Examples:

Having organised both studio-based product photography and a locational shoot, with professional GB athletes including Martin Corry, Dan Parks and Lewis Moody, a range of advertising was created.

The idea behind the campaign was to communicate that GILBERT offered a full range of rugby products, not just balls, which it is most famous for.

Product adverts showed close up shots of the equipment/clothing. The supporting text (placed on ‘tags’) reinforced GILBERT’s quality and long history in rugby.

Brand adverts focused on the ‘raw’, gritty, changing room side of the game to illustrate that GILBERT has a real understanding of rugby culture, knows what goes on in the players’ heads and that GILBERT equals rugby!