Examples:

Having won the contract to produce The Scout’s Annual Review and Accounts, Jellyfish immediately sought to come up with a concept that broke the mould. Annual Reports are notoriously ‘stiff and boring’ and we wanted to use the document to really show members what the Association had been doing in a lively and innovative way.

We decided to produce the review as a scrapbook ‘Taking scouting forward - Our adventure diary’. The content was made up of photos, stories and reports of events that had taken place over the year written from the perspective of real Scout members as well including as the standard facts and figures. The design itself used paperclips, torn notepaper, handwriting/doodles and coffee mug stains(!) to achieve the scrapbook effect.

The report was so well received it was entered into the CorpComms Awards and won first place in the Annual Report category. The judges commented that the solution was "Highly engaging, adventurous, informative and reflective of the organisation’s core brand.

“I must congratulate you on the quality. These are always difficult documents to deal with when trying to balance information, corporate format and promotional needs. The Review, in my opinion, is excellent as a presentational item for use with the external contacts we might deal”

Alex Minajew, The Scout Association.