Examples:

Jellyfish have been awarded the GILBERT brochure project for the past 2 years.

The 2007 catalogues were part of a series of communication solutions reinforcing the brand message 'Be the best'. The chosen concept was ‘What’s in your locker?’ and aimed to show that GILBERT offer all items a player might need in their locker, not just the balls they are most famous for. The catalogue page design evoked the ‘edge’ and ‘grit’ of the game by using authentic grass and mud stains! Original product and model-based photography showed off the range of items on offer.

The brief was expanded for the 2008 catalogues to include literature for the company’s netball range as well as the main rugby product and teamwear brochures.

A key component of this year’s concept (as well as again getting across that GILBERT are not just all about ‘balls’) was that GILBERT have a wide range of products, relevant for clubs and players of all levels – from schoolboys right through to national teams. The inside cover’s six-page pullout communicated this through vibrant, action photographs.

The design which we carried through all three catalogues was that of a photo album. This resulted in a very visual end product, with lots of imagery (see our photography pages for more information).

All the photography, artwork and printing was completed in the space of a demanding six week deadline! Gilbert were thrilled with the result:

“Thanks for all your efforts – they are the best set of brochures I have seen in 7 years working with the company!”

Charlie Robards, Teamwear Manager