Examples:
Legal firm web site design
Prepare to meet a rare breed; creatives with legal expertise
Our experience of working with some of the UK’s fastest-growing law firms has given us an insight that few, if any, full service design agencies can match.
Full list of legal services:
Design for print
Advertising
Brand development
Web communication
Online brand analysis
Content services
Technology
SEO activity
Design for print
Jellyfish design and produce a variety of print based communication for our clients in the legal industry ranging from partnership brochures, service leaflets, departmental sheets and folders through to standard company literature such as business cards, letterheads, compliment slips and envelopes.
Advertising
If you are after innovative brand or service specific advertising campaigns, Jellyfish has the ability to produce the best. Our experience with major brands in a variety of sectors sets us apart from “legal design agencies”. We can create the concept, produce the imagery and write the content that will raise the profile of your brand and services offering…ultimately increasing revenue for your fee earners.
Brand Development
This is more than logo design; in essence it is what you're left with when we take away what you do. As experienced marketers, we have the ability to research, create, position and communicate a brand to your private or commercial clients... whichever your focus.
Web Communication
Web communication forms a large part of our service deliveries to law partnerships. Our websites are not only unique and reflective of your brand and market, but also highly structured. We not only know the breakdown of the visitors to your site, but also the content they need in order to make a decision; whether this is to become a new client, up-sell into other services or as a graduate or lawyer looking to move, join your service as a new fee earner.
The simplicity of our web solutions sets us apart from our competitors. And what’s even better, we have the content and technology to support them
Online Brand Analysis
Jellyfish are working with the new business development team at CISCO. The collaboration has allowed us to provide an end to end delivery for our legal partners; allowing us to analyse how a brand interacts with its customers in an online environment. Armed with this knowledge we are able to identify specific channels of delivery, built around a singular or multiple range of services and products, and create communication to support and drive these forward.
What’s more, with CISCO’s partnership, we can continue to monitor and improve the delivery by benchmarking our client's brand visibility against that of their competitors…only then can you truly measure its effectiveness in an online environment.
Content
Copywriting – Engaging fee earners to write content for the company website is not the best use of their time; it’s also a lengthy and drawn out process. Our team of legal copywriters can do this for you. We can either perform a site visit, conduct an interview over the phone or write copy for individual services from scratch.
News feeds – We have access to the most up-to-date legal news. This means we can feed this directly into your site as a support to your own partnership news or instead... your choice. What’s better, it keeps your content dynamic... and we know this helps with search engine ranking.
*Articles – Our legal library contains the most up-to-date articles written. They cover every aspect for both “Private” and “Commercial” client law. And what’s better, we can offer them to create or support your own internal documentation.
*Newsletters – If you don’t have the time to produce a company newsletter, we can do it for you. We have a series of templates that can be modified to fit your brand and circulated to your client base directly or as a download from your website. We have 2 types available:
- Business Law Newsletter - A quarterly email newsletter providing information on many aspects of business law relevant to small businesses including: employment, company formation, partnerships, commercial property letting and internet law.
- Personal Law Newsletter - A quarterly email newsletter providing information on many aspects of personal law including: wills, personal finance, divorce and marriage, powers of attorney and tenancy.
Technology
Content Management Systems allow you to update ALL dynamic and static content on your website. That means you don’t have to call us to make changes. It’s a simple to use system and is separated into 2 modules using a “What you see is what you get” interface…your browser.
Staff directory module – This allows you to add and remove staff from your website. It also automatically creates a VCF card that can be downloaded from the website. The module contains an image upload; which means you can use thumbnails of your staff if you want to.
Email engine – Keeping your clients up-to-date with what’s going on in your company and the industry, can be an important part of your brand. Our newsletters can be sent to a database through the Jellyfish Email Engine. These can be personalised to your brand so it doesn’t look like it's come from us.
Search engine – We can create a powerful search engine for your website, enabling visitors to search for content through keywords.
Statistics – Understanding who's visiting your site and the content they are viewing is an integral part of improving your website.
Our website reporting tool collates all the information you need and then creates a report in an easy to read format showing:
- Number of visits, and number of unique visitors
- Visit duration
- Authenticated users, and last authenticated visits
- Days of week and hours of day
- Domains/countries of hosts visitors
- Hosts list, last visits and unresolved IP addresses list
- Most viewed, entry and exit pages
- File type
- Operating Systems used by users of your site
- Browsers used by users of your site
- Search engines, key-phrases and keywords used to find your site
SEO Activity
We know that over 65% of people start their purchasing cycle online; and by 2012 McKinsey think that this will rise to over 98%. How your brand appears online is critical to the future success of your partnership. With most high street legal firms having an equal split between private and commercial clients, having the ability to find your website has to be a priority.
Search Engine Optimisation is an integral part of any site build, however it is important to understand that it is only one part of the visibility of your site. Great websites contain great content... content that people come back for.
What we do online:
SEO scoping – Setting benchmarks is our first priority. Understanding where you are helps us identify where we want you to be. We monitor your current web solution and define how people are finding you.
Analysis - We analyse the major search engines and identify search criteria, which will enable us to build a keyword profile for content on your site
Submission – A standard part of any SEO activity will be your site content submission to the top search engines and directories.
Links – We know that connectivity and visibility are intrinsically linked. The more inbound links you have from other sites, the better chance people have of finding you. We can identify the most popular legal and business community sites and create inbound links…paid or unpaid. And don’t worry, any commercial negotiations can be handled by us.
Content – We will make sure that content is regularly updated and that this is re-submitted to directories and search engines. We will also contact online publications on your behalf and submit articles with inbound links.
What we do offline:
We realise that SEO is only one part of the visibility of your brand online. We can help you create marketing communication that will maximise drive “calls to action” to specific content on your website. And we can measure their effectiveness.
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