Examples:

Vibrancy, lifestyle and product focus were the primary remit for Start-rite's 2006-7 seasonal POS. The chosen concept was a purely photographic-based solution, so capturing the right shots was paramount. The idea was to shoot the product as the main focus in the foreground with a lifestyle scene taking place in the background.

Using child models of various ages, we conducted the photoshoots in 3 locations – a children’s play centre, a beach in Norfolk and a house.

All the shoots went excellently, despite having to do the ‘beach’ scene in November on a windy North Sea coast. The re-touching and enhancement we did obviously worked as we were asked whether it was shot in South Africa!

The house used as the backdrop for the Autumn and Winter boards was beautiful and the perfect setting to capture the warm, ‘homely’ feeling we were after.