Examples:

Vibrancy, lifestyle and product focus were the primary remit for Start-rite's 2006-7 seasonal POS.

Jellyfish moved the designs away from being purely product focused by introducing lifestyle imagery onto the boards. The product remained the focus but the footwear was placed in the foreground of a wider ‘scene’.

The Spring concept featured children playing in a ball pool, the Summer board was located in sand dunes on a beach and the Autumn and Winter designs – "Back to School" and “Boots” were shot in the kitchen and hallway of house. These scenes gave a context to the brand and helped communicate the company’s core values.