Examples:

The Dallaglio Foundation is a new charitable organisation set up by England rugby legend Lawrence Dallaglio. The Foundation raises funds for a number of good causes including Cancer Research UK, Sport Relief, Help for Heroes, the PRA Benevolent Fund, Leukaemia Research and DebRA.

To enhance and improve the Foundation's online presence Jellyfish were asked to deliver a highly-effective website that would not only showcase the passion and drive of Lawrence, but also attract corporate support through partnership, sponsorships, donations and event attendance.

After an initial consultation period, Jellyfish planned the project and with Lawrence’s input decided on a two-phased approach:

• Phase 1 “Market adoption” – Launch the Foundation brand, communicate its rationale, inspire involvement and generate revenue.
  
  
• Phase 2 “Support” – Planned for the New Year, phase 2 will look to enhance the initial offering by delivering a number of key features, including online direct debit mandates, donations and ecommerce event booking and payment and a dedicated Media area; designed to give the press secure access to event information, press releases and event pictures and media files.

The current site uses many 2nd generation website features, such as RSS news syndication, Social Bookmaking, Twitter updates from Lawrence and a site Forum.

Content is managed by a dynamic content management engine, which enables the Foundation to update all static and dynamic database content through any browser or operating system.

To view the site visit: www.dallagliofoundation.com

If you would like to read the Foundation Press Release, click here