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• A-Z web terminiology
• Basics of Search Engine Optimisation
• Building up traffic to the site
• Business case for web accessibility
• Choosing a domain name P1
• Choosing a domain name P2
• Client guide to web standards
• Differentiate or die
• Home page etiquette
• How to get listed by the top search engines
• How to keep your web site legal
• How to prepare an effective web design brief
• Keywords
• Link popularity
• Measuring up web stats
• Meta tag myths
• Planning a website
• Review your site content
• Text content for a website brief
• The dollars and sense of building to standards
• Understand how visitors find you
• Usability testing
• Web page titles
• Web Statistics
• Websites for clients tolokat
• Why redesign your website
• Why website look different in browser types