Howard Kennedy FSI
Rebranding project
Brief
Create a proposition, identity and visual style for the merger between Howard Kennedy & FSI.
Solution
The proposition was born around the theme of "new perspectives" hinged on a multitude of inter-connected geometric shapes, the way they interacted with each other showed how Howard Kennedy FSI works…constantly adapting and changing to suit the diverse nature of their clients, underlining the brands single minded proposition.
The identity is supported with a simple typographic solution - it is flexible, innovative and unique.
