Excello Law are a progressive forward thinking virtual law firm. They are a nimble and agile team of legal professionals coming together to better serve the client. The brand uses the idea and theory of movement and forward thinking as a base for the brand.
The main icon is a stylised arrow taken from halving the 'X' in Excello to create a symbol that is unique and bold in appearance but also shows that Excello Law are a smart, forward thinking firm.
The brand comes to life in the collateral, where the arrow is used as a visual holder for imagery and colours to show all facets of the brand. Ranging from subtle to abstract. The lasting effect is a brand that looks professional but is also at the cutting edge of what's new.
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