Walker Smith Way wanted to create a separation between their Trade Union related business and their private client work. Physical separation into two companies was not desirable, so we created two distinct identities under the same over-arching brand: Walker Smith Way Legal and Walkers Union. We then created a separate Walkers Union website.
The new website was aimed specifically at trade union members and the content and copy reflected the trade union heritage of the company, whilst still maintaining the overall brand values of Walker Smith Way. This meant that the Walker Smith Way Legal website could be more focused towards private clients
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